Marketing Management Services

A meaningful marketing initiative, plan, strategy, or activity is one that reflects the anticipated outcome. We offer comprehensive marketing services, which can be custom tailored to meet your specific needs.

e-marketing

• Marketing Audit
• e-marketing Strategy
• e-business Strategy
• Social Media
• e-business Marketing Strategy
• e-commerce Strategy
• MarketSpace Selling
• Brick-and-click
• Digital Marketing Strategy
• Search Engine Optimization (SEO)
• SEO Consultant
• Web Design Strategy
• Web Marketing
• Web Strategy
• Word-of-mouth Marketing
• Viral Buzz Marketing
  
  
  

Product Marketing

• Product / Services Marketing
• Product Launch
• Product Planning
• Pricing Strategy
• Product Placement
• Product Promotion
• Product Mix / Strategy / Plan
• Product Lifecycle Management
• more >

Market Analysis

• Analysis of External Environment
• Analysis of Industry & Competition
• Environmental Scanning & Analysis
• GAP & SWOT Analysis
• Macroenvironmental Analysis
• Microenvironmental Analysis
• Market Analysis
• Industry Analysis
• Benchmarking
• Competitive Advantage Audit
• Competitive Analysis
• Competitive Intelligence
• Customized Market Research
• Defining Markets
• Diversification Strategy
• Foreign Entry Strategies
• Identify Target Acquisitions & Valuation
• M&A Environmental
• Market Segmentation
• Industry CR4 Analysis
• Market Sizing Analysis
• Project Managing Primary Research
• Secondary Report Sourcing
• Secondary Market Research
• Target Market Alignment

Brand Management

• Brand Management
• Brand Strategy
• Brand Building
• Build Brand Equity
• Brand Image
• Logo Design & Image Management
• Photo Image Management
• Royalty Free Media Sourcing

Lead Generation & Advertising

• Advertising
• Internet Ad Strategy / Plan
• Online Advertising Strategy
• Direct Mail Campaign
• Direct Marketing
• Email Marketing
• Opt In Newsletter
• Lead Generation
• Lead Management
• List Management
• List Sourcing

Copywriting

• Copywriting Services
• Collateral Development
• Corporate Literature
• Sales Collateral
• Ads
• Application Notes
• Brochures
• Case Studies
• Website
• Direct Mail
• White Papers
• Corporate Presentations
• Weblogs
• Media
• Newsletters
• PowerPoint Presentations
• Press Releases
• Public Relations

Napa Consulting Group is an independent strategic management consulting, marketing management, strategic planning, product strategy, product marketing, product management, and outsourced project-based marketing firm. Helping companies seek new sources of competitive advantage. Providing strategic planning, consulting, marketing, strategy formulation, and marketing strategy to innovative technology based start-ups. Creating sources of competitive advantage and higher performance throughout the business process by leveraging Internet based technologies, convergence, open innovation framework, Web 2.0 software as a service (SaaS), Ajax, and new economy E-business strategies. Serving clients in the Virginia, VA, Maryland, MD, Washington, Washington DC, DC metro, New York, NY, West Virginia, WV, Pennsylvania, PA, New Jersey, NJ, Boston, Massachusetts, MA, North Carolina, NC, and Mid Atlantic region.