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Product Marketing
& Management
We offer extensive product marketing
and product lifecycle management services. New product development
(NPD) best practices, product consultant, and industry lifecycle
management consulting services. For innovative organizations in
early to mid organizational, product, or industry lifecycle, Napa
Consulting Group can assist in objectively assessing current assets
and brand equity to determine the competitive advantages of entering
new emerging opportunities.
Statistically 90% to 97% of all new products fail. Innovator's
Dilemma  252 KB PDF
Product Marketing & Management
- Audit Overall Product
Process
- Product Marketing
- Product Lifecycle Management
- Integrated Product Marketing Plans
- Product / Pricing / Promotion / Placement
- New Product Development Best Practice
- Product Idea Generation
- Product Launch Management
- Product Launch Audit
- Product Management
- Interim / Acting PLM
- Product Planning
- Pricing Strategy
- Activity Based Costing
- Value Chain Cost Analysis
- Adding Value to Existing Products
- Product Development Methodology Audit
- Analysis of Current PLM Methodology
- Audit MRD & PRD Practices
- Effectiveness of Matrix Teams
- Collaborative Product Creation
- Conceiving New Product Ideas
- Defining New Product Ideas
- PLM Training & Coaching
- Design For Manufacture
- Developing New Applications
- Identifying New Applications For Existing Products
- Identifying New Markets For Existing Products
- Repositioning Products & Target Markets
- Dynamic Resource Fit
- Price to CPV Analysis
- Positioning Feature Benefits
- Evaluation of Product Portfolio
- Feasibility Analysis
- Fundamental Rethinking of Activities
- Globalization vs. National Differentiation
- Strategic Outsourcing
- Offshoring
- Increasing Market Penetration
- Intellectual Property Management
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Napa Consulting Group is an independent strategic management
consulting, marketing management, strategic planning, product strategy,
product marketing, product management, and outsourced project-based marketing
firm. Helping companies seek new sources of competitive advantage. Providing
strategic planning, consulting, marketing, strategy formulation, and marketing
strategy to innovative technology based start-ups. Creating sources of
competitive advantage and higher performance throughout the business process
by leveraging Internet based technologies, convergence, and new economy
E-business strategies. Serving clients in the Virginia, VA, Maryland,
MD, Washington, Washington DC, DC metro, New York, NY, West Virginia,
WV, Pennsylvania, PA, New Jersey, NJ, Boston, Massachusetts, MA, North
Carolina, NC, and Mid Atlantic region.
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innovation blog
