Marketing - strategy & product consultant
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Product Marketing & Management

We offer extensive product marketing and product lifecycle management services. New product development (NPD) best practices, product consultant, and industry lifecycle management consulting services. For innovative organizations in early to mid organizational, product, or industry lifecycle, Napa Consulting Group can assist in objectively assessing current assets and brand equity to determine the competitive advantages of entering new emerging opportunities.


Statistically 90% to 97% of all new products fail.                Innovator's Dilemma    Why 90% of products fail. 252 KB PDF



Product Marketing & Management

  • Audit Overall Product Process
  • Product Marketing
  • Product Lifecycle Managementproduct marketing & management consultant
  • Integrated Product Marketing Plans
  • Product / Pricing / Promotion / Placement
  • New Product Development Best Practice
  • Product Idea Generation
  • Product Launch Management
  • Product Launch Audit
  • Product Management
  • Interim / Acting PLM
  • Product Planning
  • Pricing Strategy
  • Activity Based Costing
  • Value Chain Cost Analysis
  • Adding Value to Existing Products
  • Product Development Methodology Audit
  • Analysis of Current PLM Methodology
  • Audit MRD & PRD Practices
  • Effectiveness of Matrix Teams
  • Collaborative Product Creation
  • Conceiving New Product Ideas
  • Defining New Product Ideas
  • PLM Training & Coaching
  • Design For Manufacture
  • Developing New Applications
  • Identifying New Applications For Existing Products
  • Identifying New Markets For Existing Products
  • Repositioning Products & Target Markets
  • Dynamic Resource Fit
  • Price to CPV Analysis
  • Positioning Feature Benefits
  • Evaluation of Product Portfolio
  • Feasibility Analysis
  • Fundamental Rethinking of Activities
  • Globalization vs. National Differentiation
  • Strategic Outsourcing
  • Offshoring
  • Increasing Market Penetration
  • Intellectual Property Management



Napa Consulting Group is an independent strategic management consulting, marketing management, strategic planning, product strategy, product marketing, product management, and outsourced project-based marketing firm. Helping companies seek new sources of competitive advantage. Providing strategic planning, consulting, marketing, strategy formulation, and marketing strategy to innovative technology based start-ups. Creating sources of competitive advantage and higher performance throughout the business process by leveraging Internet based technologies, convergence, and new economy E-business strategies. Serving clients in the Virginia, VA, Maryland, MD, Washington, Washington DC, DC metro, New York, NY, West Virginia, WV, Pennsylvania, PA, New Jersey, NJ, Boston, Massachusetts, MA, North Carolina, NC, and Mid Atlantic region.

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