Innovation simply to achieve efficiency, cost advantage,
or intellectual property by itself is no longer a sustainable strategy.
Organizations must seek to combine innovation to redefine the entire
value chain, business process, and business model. How do companies
like Google, ebay, Amazon.com, and Dell thrive in hyercompetive
environments? In large measure, these world-class market leaders
understand the importance of "internetworking"
their E-business systems, assets, and strategy to remove any obstacles
or extraneous steps in connecting customers directly to the value
chain. Early on, these organizations understood the strategic implications
of the proximity and speed at which information exchanged between
primary stakeholders. The speed and transparency of information
flow from markets dramatically reduces Dell's operational costs
and risks associated with forecasting, excess inventory, and pricing.
At the same time, it has achieved "customer-ization" of
the basic product. Dell has removed any obstacles that impede flow
of information between customers, E-business systems, IS infrastructure,
supply chain partners, and Dell associates. Companies like Dell
have achieved a frictionless business process. Although an online
e-commerce model may not be suited for all businesses, the principles
of real-time information flow and communication transparency transcend
all organizations. We have reached a point in the digital revolution
where technology in itself is no longer strategic. What is essential
now is the internetworking of the human element to achieve information
exchange and transparent communication. Like the stock markets,
gains or losses reflected in price of a stock can be measured in
terms of the timeliness of information.
Napa Consulting Group is a strategic business consulting
firm providing marketing and strategic management consulting to
companies seeking to leverage Internet based technologies towards
achieving transparent linkage between customers, employees, supply
chain partners, IT infrastructure, and e-business strategy. Providing
strategic management consulting, strategy formulation, innovation
creation, and marketing strategy to enterprises. Helping clients
capture new sources of competitive advantage and higher performance
throughout the business process. Marketing consultant to clients
in the Virginia, VA, Maryland, MD, Washington DC, DC, New York,
NY, West Virginia, WV, North Carolina, NC, New Jersey, NJ, Boston,
MA, and Mid Atlantic region.
Leveraging Internet-based technologies to achieve
"Creating a friction free and transparent
communication channel with customers."