Marketing - strategy & product consultant
RSS Feed to blog innovation blog

Thriving Models

Innovation simply to achieve efficiency, cost advantage, or intellectual property by itself is no longer a sustainable strategy. Organizations must seek to combine innovation to redefine the entire value chain, business process, and business model. How do companies like Google, ebay,, and Dell thrive in hyercompetive environments? In large measure, these world-class market leaders understand the importance of "internetworking" their E-business systems, assets, and strategy to remove any obstacles or extraneous steps in connecting customers directly to the value chain. Early on, these organizations understood the strategic implications of the proximity and speed at which information exchanged between primary stakeholders. The speed and transparency of information flow from markets dramatically reduces Dell's operational costs and risks associated with forecasting, excess inventory, and pricing. At the same time, it has achieved "customer-ization" of the basic product. Dell has removed any obstacles that impede flow of information between customers, E-business systems, IS infrastructure, supply chain partners, and Dell associates. Companies like Dell have achieved a frictionless business process. Although an online e-commerce model may not be suited for all businesses, the principles of real-time information flow and communication transparency transcend all organizations. We have reached a point in the digital revolution where technology in itself is no longer strategic. What is essential now is the internetworking of the human element to achieve information exchange and transparent communication. Like the stock markets, gains or losses reflected in price of a stock can be measured in terms of the timeliness of information.

Napa Consulting Group is a strategic business consulting firm providing marketing and strategic management consulting to companies seeking to leverage Internet based technologies towards achieving transparent linkage between customers, employees, supply chain partners, IT infrastructure, and e-business strategy. Providing strategic management consulting, strategy formulation, innovation creation, and marketing strategy to enterprises. Helping clients capture new sources of competitive advantage and higher performance throughout the business process. Marketing consultant to clients in the Virginia, VA, Maryland, MD, Washington DC, DC, New York, NY, West Virginia, WV, North Carolina, NC, New Jersey, NJ, Boston, MA, and Mid Atlantic region.




Leveraging Internet-based technologies to achieve competitive advantage.


"Creating a friction free and transparent communication channel with customers."

Copyright © 2001-2012 Napa Consulting Group and its licensors. All rights reserved. Contact Us